Bangor Aurora invested in a cutting edge inflatable assault course, for their main 50m swimming pool, called 'Aqua Challenge'. They wanted to create a vehicle that could inform the public of this new activity. We created a 3D digital character called 'Freddie the Frog' who was the fun face of the Aqua Challenge. We then used Freddy to spread any of the promotional messages about the Aqua Challenge to the public in a quirky and fun way.2
Bellamianta produce luxury tanning products for the consumer to use at home and wanted a big 'splash campaign' across all their social media channels and some traditional media to advertise their latest product (Rapid Mousse).
Digita created a stunning visual campaign which highlighted the speed and convenience of their product and an aspirational photographic image to accentuate the benefits of the product. Digita's campaign was so successful Bellamianta sold out of their product within days!50
One of the best ways to stand out in the crowd on social media platforms is to use top-of-the-line photography produced to the highest standard with a great campaign headline. People often think that anything posted on social media will sell their idea or product but this is not the case, quality creative will always create more impact.
Jenny Lindop Bridal Wear wanted a campaign that stood out from the social media crowd and so we used images from an internationally renowned wedding photographer and a witty headline to capture her audience for this great event. The 'Black Friday - White Wedding' campaign catches your eye straightaway and has really helped lift the brand to new heights.38
When it comes to creating a company's digital fingerprint on Social Media some of digita's clients ask for support in creating their initial Social Media presence. Pinkertons was one such project where digita set up, designed and populated their nascent Facebook and Linkedin brand identity. We consulted and advised as well as inputted Pinkertons first 6 months of social interactivity with their consumers and trade clients and helped them to have a real presence within the social media world.46
SERCO UK wanted to produce, for all of their leisure outlets across the UK, a campaign at Halloween that created a real buzz for children and adults alike. We created 'The Spooky Selfie' campaign whereby customers would take a photograph of themselves in their best Halloween outfits, upload it to Facebook and they might win a prize. Also, we created 'Doctor Aurora's Crazy Café for Bangor Aurora at Halloween whereby the children could indulge in spooky treats and drinks and meet the man himself for a 'Spooky Selfie!'.18